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our Chief Beauty Investigators (CBIs) are on a mission to uncover the truth about skincare & haircare.

Here are the questions kids are asking...

who can join?

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become a CBI

decode labels with ease

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meet our experts

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Meet Asfia Ehsan, the powerhouse behind The Perch Montessori Learning, a preschool in Nungambakkam, Chennai. With a Montessori Diploma, Certified Parent Coach training, and a mom to three boys (20, 18, & 13), she knows kids inside out! From building tiny minds to guiding parents through the wild ride of raising kids, she’s here to help decode all things childhood.
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Meet Dr. Sushmitha is a Paediatrician with a DNB in Paediatrics (Bangalore) and a Fellowship in Neonatology (NHS, UK). With extensive experience in clinical trials, medical research, and digital health, she brings a deep understanding of child wellness. Her passion lies in paediatric nutrition and preventive health, backed by a certification in functional medicine.
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Meet Dr. Anjali Mishra, a specialized Ayurvedic physician (BAMS), with a decade of experience in women’s & child health. As a leading expert at Ayurcentral, Bangalore, she focuses on preventive health, nutrition, and healing. From childhood wellness to prenatal care, her approach is rooted in balance, well-being, and empowering families with the right health solutions.

the CBI Squad

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CBI Vyom
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CBI Aadhya
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CBI Antara
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CBI Vedant
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CBI Smera
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CBI Mir
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CBI Prakruti