our Chief Beauty Investigators (CBIs) are on a mission to uncover the truth about skincare & haircare.

Here are the questions kids are asking...

who can join?

💪 Kids aged 6-15 years👩‍👦 Moms & dads who are ready to fight for better products ⚡ Anyone who believes that kids deserve the truth.

decode labels with ease

know which ingredients to love and which to avoid for your child’s safety!

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meet our experts

CBI has its first expert, and she’s a pro at decoding kids! Meet Asfia Ehsan, the powerhouse behind The Perch Montessori Learning, a preschool in Nungambakkam, Chennai. With a Montessori Diploma, Certified Parent Coach training, and a mom to three boys (20, 18, & 13), she knows kids inside out! From building tiny minds to guiding parents through the wild ride of raising kids, she’s here to help decode all things childhood.
Dr. Sushmitha is a Paediatrician with a DNB in Paediatrics (Bangalore) and a Fellowship in Neonatology (NHS, UK). With extensive experience in clinical trials, medical research, and digital health, she brings a deep understanding of child wellness. Her passion lies in paediatric nutrition and preventive health, backed by a certification in functional medicine. Dedicated to ensuring every child grows up healthy and strong, she is here to share her expertise

the CBI Squad

CBI Vyom
CBI Aadhya

At Tuco Kids, we believe every child deserves safe, fun, and effective skincare. With CBI, we’re uncovering the truth—one ingredient at a time! Ready to join the mission? Let’s make smart choices together!