Why is turmeric good for me? Are chemicals bad in skincare? How do people make products safe for children? Why is my skin itchy? Do I really need sunscreen?

we LOVE their big, bold questions.

Launching CBI. The Child Beauty Investigators.

Our little Chief Beauty Investigators (CBIs) are on a mission to uncover the truth about skincare, haircare, and everything in between.

Kids, join us if you have a question

WHO CAN JOIN?

💪 Kids aged 6-15 years👩‍👦 Moms & dads who are ready to fight for better products ⚡ Anyone who believes that kids deserve the truth.

loved by moms & kids

5
Rishi's mom
this has made my life so much easier! I'd recommend moms to go for it!
5
Saanvi
i love this kajal so does my mom, she actually steals it from me!
5
Vedant
Now i can play for hours in the sun, without getting tanned or yelled at by mom!
Kaira's mom
Its safe and you can see results - that's why we use the dull skin kit.