kid you not!
the biggest myth is that kids can just use “mild” versions of adult skincare.




hear from our experts







"they want their hair long, but wont't take care of it!" - every mom ever.

Discover the age-old champi ritual for kids - loved by Indian moms for stronger hair, better sleep & bonding.

Learn how to detangle kids hair gently and tear-free! Step-by-step tips, common mistakes, and safe products for smooth, damage-free brushing.




Kids need haircare too! Discover easy routines and gentle products to prevent dryness, dandruff, and tangles.































" she gets SO TANNED! but is it safe to use sunscreen? " - moms ask us this everyday


A guide to the best sunscreen ingredients for kids, to help you make the safest choice for your little ones!



Discover why benzophenone-free sunscreen is the safest choice for kids. Learn about the risks of oxybenzone and the benefits of gentle, mineral-based sun protection.


Keep your child’s skin healthy and protected this summer with the best kid-friendly skincare tips. Learn about the best products and sun-safe...


Discover why water-resistant sunscreen is essential for kids and teens. Learn how to choose the best SPF, acne-safe formulas, and all-season sun protection tips.

Discover the best sunscreen for Indian skin with our brown-skin-friendly guide. Learn how to find non-greasy, broad-spectrum SPF for all skin types.

Not sure which sunscreen is right for your child? From babies to teens, this guide breaks down what to look for in safe, gentle sun...
" what's in my soap? " - the CBI's are asking. and we have the answers.



" flip the bottle " - know every ingredient




"she keeps asking for my makeup!" -moms are you looking for alternatives?


Discover why adult makeup isn’t safe for kids and explore Tuco’s natural, kid-safe makeup range made for sensitive skin. Gentle, toxin-free fun for children aged...